2023 Bathroom Trends: Unveiling the Styles and Features Homeowners Crave

In the world of home renovations, the bathroom is a space where homeowners seek not only functionality but also style and comfort. To help you navigate the trends and preferences shaping today’s bathrooms, we’ve gathered insights from the 2023 U.S. Houzz Bathroom Trends Study. Here’s a comprehensive look at what homeowners are prioritizing when it comes to bathroom styles and features.


1. Embracing Transitional Style

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One thing is clear from the study: aesthetics matter. Approximately 86% of homeowners opt for a style change when remodeling their bathrooms. For the second consecutive year, transitional style reigns supreme, capturing the hearts of 23% of homeowners. This versatile style blends traditional and contemporary elements, creating a timeless yet modern look.

Contemporary style (16%) and modern style (15%) follow closely behind, with traditional (11%) and farmhouse (5%) making their mark as well.

> Designer Angela Grace demonstrates transitional style in a Jackson, Wyoming bathroom. She combines classic marble tile with contemporary details, such as round mosaic flooring and matte black wall-mounted faucets.

2. Revamping Bathroom Features

When it comes to remodeling, homeowners focus on several features. The study shows that faucets (87%) and showers (84%) top the list for upgrades, closely followed by wall finishes (83%) and flooring (83%). While sinks (75%) also receive attention, their popularity dipped slightly by 4% compared to the previous year. Bathtub makeovers, on the other hand, saw a 2% decrease, now standing at 33%.

3. Showers: Curb or No Curb?

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Shower design plays a pivotal role in modern bathrooms. Low-curb showers maintain their popularity at 43%, with alcove showers following closely behind at 42%, marking a 2% increase from the previous year. However, the real standout is the rise of curbless showers, chosen by 24% of renovating homeowners.

> In terms of shower entry, a hinged door (45%) leads the way, followed by a doorless shower (17%), sliding door (15%), and fixed door (10%). Interestingly, frameless shower doors (78%) are the preferred choice among homeowners.

4. Materials Matter: Shower and Wall Choices

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When it comes to shower materials, ceramic or porcelain continues to dominate, with 61% of homeowners choosing it for shower flooring and 82% for shower walls, showing a significant increase of 13% since 2021. Natural stone options like marble (15%), quartzite, granite, slate, travertine, limestone, or onyx trail behind.

For non-shower walls, paint (79%) takes the lead, followed by ceramic or porcelain tiles (24%), wallpaper (7%), and wood (6%).

> As for non-shower flooring, ceramic or porcelain tile (60%) remains the top choice, with other materials like marble (11%), slate (4%), quartzite, granite, laminate, or wood making appearances. The demand for nonslip flooring outside the shower has risen by 6% year over year, reaching 33%.

5. Bathtub Removal Creates Space

A significant trend is the removal of bathtubs during bathroom renovations, chosen by 26% of homeowners. Following bathtub removal, a staggering 77% of renovators opt for a more spacious shower. In fact, 1 in 5 homeowners ends up with a shower that is more than 50% larger than the previous one.

> Interestingly, some homeowners utilize the newfound space for larger cabinetry (10%) or a bigger vanity/sink (7%). Furthermore, 24% of homeowners reported not having a bathtub before their renovation began.

6. The Allure of Custom Vanities

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When it comes to bathroom vanities, the majority (62%) of renovating homeowners prefer a custom or semicustom vanity. They commonly include features such as soft-close drawers (81%), soft-close doors (75%), built-in electrical outlets (33%), and built-in drawer organizers (26%).

> Given that many bathrooms are small (41% are 100 square feet or smaller), it’s unsurprising that 41% of upgraded vanities are 48 inches wide or narrower. However, 18% of homeowners opt for vanities wider than 72 inches.

For vanity countertops, engineered quartz (39%) is the top choice, followed by quartzite (25%), marble (15%), and granite (15%).

These Are the Bathroom Styles and Features Homeowners Want Now, reflecting a blend of aesthetic preferences, practical upgrades, and a focus on creating stylish yet functional spaces. If you’re planning a bathroom renovation, consider these insights to ensure your project aligns with the latest trends and homeowner preferences.

Additional Bathroom Design Considerations to Ponder

What is the 2020 Houzz bathroom trends study?

The 2020 U.S. Houzz Bathroom Trends Study is a comprehensive research endeavor that collected insights from a specific group of homeowners. It involved 1,594 Houzz users, all of whom identified as homeowners aged 18 or older. These individuals had either recently completed a master bathroom remodel or addition within the past year, were actively engaged in such a project, or had plans to commence one in the upcoming three months. This study serves as a valuable resource for understanding the preferences and choices of homeowners in the realm of bathroom remodeling.

Are bathroom trends making a comeback?

In the world of interior design, it’s intriguing to note that certain trends are staging a comeback. Among these resurgent trends, you’ll find captivating elements such as murals and the incorporation of plants into bathroom spaces. Bathrooms, traditionally overshadowed by more visually striking areas of the home, are now emerging as canvases for creativity and self-expression. So, why should bathrooms remain overlooked when they have the potential to be just as captivating and share-worthy as any other part of your home? At House Beautiful, we believe it’s time to reimagine the possibilities.

What is the most popular bathroom style in 2022?

In 2022, the reigning champion of bathroom styles is the Organic Style. This aesthetic prioritizes the use of natural materials, a warm and earthy color palette, and an abundance of indoor plants. Interestingly, it has risen to the forefront of home design, claiming the top position in bathroom style trends. This shift was observed in the National Kitchen and Bath Association (NKBA) 2022 Design Trends Report, where the Organic Style surged from third place in the previous year, cementing its status as the favored choice for modern bathrooms.

Are flat-bottom tubs a good choice for a bathroom?

When considering your bathroom design choices, the evidence from a Houzz bathroom trends study suggests that freestanding, flat-bottom tubs hold sway over alternatives like clawfoot models or those with more ornate bases. According to Kim Frechette, the national sales manager for Americh, these unadorned tub silhouettes, particularly in classic white, offer versatility that harmonizes seamlessly with any bathroom style. So, are flat-bottom tubs a wise choice for your bathroom? The data leans towards a resounding "yes."

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